1.Think of strong song titles. 2.Read lots of lyrics, watch lots of movies, listen into peoples conversations, listen to lots of songs. 3.Carry a portable recorder or record on your mobile phone. 4.Try to decipher what the common cliches are, then try to rewrite what has been said into something completely new, something unsaid. Find a balance between cliches and non-cliches. Some cliches feel good to sing. 5.Pay close attention to the opening and/or closing lines of your verses. 6.Make your Chorus as simple and as ordinary conversational lines as possible. Your Chorus should not be too poetic, keep the abstract lines for your verses and make your Chorus easy to sing and to remember. 7.Too many syllables? What is easier to remember? 34567890925 or 1235? 8.Try and be unique. 9.Enjoy the creative process. Discover the wonders of collaborating. 10.These are the rules I live by, now create your own. - Ralph.